Apple Launches ‘Shop with a Specialist Over Video’ Service in India: Here’s How It Works

Apple has launched a new service in India called 'Shop with a Specialist over Video.' This service allows customers to connect with Apple Specialists via video calls for personalised buying advice. Customers can compare product models, explore purchase options, and learn more about Apple devices. The service is accessible through the Apple Store on both iOS and Android devices.

Service Availability and Features

The 'Specialist over Video' service is available to Indian customers from 10 am to 7 pm IST, Monday to Friday. It is offered in English and does not require an iOS device for access. Customers can communicate through audio while the Apple Specialist appears on video. This ensures a secure one-way video call experience.

Karen Rasmussen, Head of Retail Online at Apple, stated, "Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for." This highlights Apple's dedication to providing accessible services across various regions.

Personalised Recommendations

During these video sessions, customers receive tailored advice to help them choose the right Apple device. They can compare different models and learn about various purchase options available. This initiative expands Apple's existing personalised recommendations offered through its website and physical stores.

Globally, Apple provides opportunities for customers to acquire new skills through programmes like Today at Apple. The introduction of this service in India follows the launch of the Apple Store app in January. This app allows users to shop directly from Apple, offering features like personalised recommendations and easy deliveries.

How to Use 'Shop with a Specialist over Video' in India

Visit the Apple Store Online

• Go to the official Apple India website or open the Apple Store app on your iOS or Android device.

Look for the 'Shop with a Specialist over Video' Option

• This option will be visible on the homepage or within the shopping section during service hours (Monday to Friday, 10 am-7 pm IST).

Start the Session

• Click or tap on the 'Shop with a Specialist over Video' banner or button.
• You will be prompted to join a session.
• No Apple account is required, and you can join from any compatible device.

Connect with an Apple Specialist

• You will join a secure one-way video call, where the Specialist is on video and you join via audio.
• You can ask questions, compare Apple products, explore purchase options, and get expert buying advice.

End the Session and Complete Your Purchase

• After the session, continue shopping online or in the app with confidence, or make a purchase based on the guidance received.

This service is designed to be simple and accessible, making it easier for customers across India to access personalised Apple expertise without visiting a physical store.