Flipkart to disrupt Indian smartphone landscape with a big announcement on April 17

Flipkart’s CEO has hinted towards a big partnership with a major smartphone brand and a possible consumer-centric service for Indian consumers.

By GizBot Bureau

Something big is coming on Flipkart and it is going to change the way we purchase and use smartphones in the today's time. The leading e-commerce platform has left everyone baffled on social networking platforms in the homegrown market, and around the globe for an upcoming new venture.

Flipkart to disrupt Indian smartphone landscape today

The game-changing announcement seems so overwhelming that a dedicated webpage has gone live on the e-commerce giant's website, which clearly mentions, "Something So BIG" is coming soon.

Flipkart to disrupt Indian smartphone landscape today

To churn up things a little, and come up with a definitive explanation, Mr. Kalyan Krishnamurthy, CEO, Flipkart talked about an exclusive partnership in a short video on Flipkart website and company's official social networking handles. Mr. Kalyan's words said it all and we want you to go through them once to understand 'How Big is the new big' on Flipkart.

As you can understand from the video, it clearly hints towards an exclusive partnership with a tech giant that is set to disrupt the Indian mobile phone landscape.

Flipkart to disrupt Indian smartphone landscape today

It all started with Flipkart teasing a set of creatives hinting at something really BIG coming soon on the leading e-commerce platform. The news spread like a wildfire and we noticed a huge excitement among the Twitterati's and other channels on the online world.

Flipkart to disrupt Indian smartphone landscape today

Take a look how the craze unfolded on Twitter.

Flipkart to disrupt Indian smartphone landscape today

The rumor mill started making speculations and the word spread that Flipkart is in process of making an exclusive partnership with a leading smartphone brand for an upcoming flagship product launch. It can be Huawei, OnePlus or Xiaomi for their upcoming products. In any case, smartphone enthusiasts should fasten up their seat belts for an unforgettable ride as these brands are all set to unveil their high-end value flagship products in the Indian market. The icing on the cake here is the exclusive partnership with leading e-commerce platform Flipkart, which will give consumers a chance to grab the best deals and offers in town.


The teaser hasn't stopped us from exploring other possibilities of a partnership, which can be either with OnePlus or Google for their upcoming flagship smartphones. In that case, also, consumers will be the one making the most out of this exclusive partnership.

Flipkart to disrupt Indian smartphone landscape today

Furthermore, what grabbed our attention was one creative on Bitcoin, which set the ball rolling in the international market for industry leaders. We know that Flipkart has always been on the forefront of new technologies and a partnership with a cryptocurrency can be a true game changer. However, looking at the current Indian financial market dynamics, it is very unlikely for Flipkart to enter such a terrain.

The #BigOnFlipkart campaign is currently active on Flipkart Facebook, Twitter, YouTube and Instagram platforms. For now, we can only wait and see what Flipkart unfolds tomorrow. The announcement will be made on Flipkart website 12 noon, April 17th, 2018 to witness the revealing of something entirely new and exciting. Watch this space for more updates on Flipkart's Big reveal for Indian consumers.

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