You won't believe what Amazon is planning next

Amazon wants to conquer all the retail categories.


Amazon seems to be on a quest to conquer every single retail category. In addition to its efforts the company now has a new venture. According to Bloomberg, the e-commerce giant is stepping into the pet business with its own dog food.

You won't believe what Amazon is planning next

The new pet-centered branch will be called Wag. The new venture is named after, which Amazon acquired back in 2011. The website now directs to an Amazon landing page. The dog food comes in different varieties. The categories include chicken, beef, salmon, lamb, and turkey. It comes for both puppies and adult dogs and is sold in five-, 15-, and 30-pound bags.

Since its hard to determine good food for your pet, the food providers have to put their products through various tests. The Wag line passes ingredients test, with the primary protein source and meat meal as the top two ingredients.

The food line also comes with a label "no grain added," which means that they aren't using foods like corn and wheat as filler ingredients. Amazon's new venture in the pet market can prove to be profitable for its revenue. Americans are projected to spend more than $72 billion on their pets in 2018.

Bloomberg's report also claims that the company has made about $2 million last year with its AmazonBasics branded pet carriers. While there are other players in the pet food business, there's plenty of room for Amazon to blend in. On top that the company will offer two-shipping through Amazon Prime membership.

Besides, Amazon seems to be working on domestic robots that will be launched in 2019, reports Bloomberg. The project is dubbed as Vesta, after the goddess of home and family in Roman mythology. The company will most likely begin testing the robots by the end of 2018, while targeting a 2019 launch.

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Amazon has a robotics division that develops industrial machines that perform the automated work in its warehouses, but the new project is lead by Gregg Zehr, president of Amazon's Lab126. The lab is based in California and houses the hardware team that is responsible for the Echo and Fire line of products. It has also posted several robotics-related positions on jobs page.

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