Baidu launches platform for advertisers, publishers in India

By: GizBot Bureau

    Leading Chinese language internet search provider Baidu on Thursday launched its advertising network "DU Ad Platform" for advertisers and publishers in India.

    Baidu launches platform for advertisers, publishers in India

    Baidu's "DU Ad Platform" provides advertisers with intelligent targeted ads and publishers with efficient monetisation solutions, the company said in a statement. It can serve advertisements to over one billion people in both emerging and developed markets around the world.

    SEE ALSO: Xiaomi Mi5 Hands on and first impressions: 7 reasons why we think it will rule the mid-range segment

    "Advertisers and publishers have different needs and we want to make it work for both sides," said Tim Yang, general manager of Baidu India.

    "Baidu has extensive experience in big data and cloud computing. This expertise was a huge asset for us to build our ad platform and help advertisers find the right customers. We're really excited to finally bring it to India," he added.

    To ensure efficient ad delivery, Baidu has set up local servers in key markets and has incorporated cloud technology into the platform.

    SEE ALSO: Asus ZenBook UX305 vs Apple MacBook Air: Can it outpace the Mac?

    According to a 2015 study by Deloitte, total mobile ad spend in India was estimated to have reached between $70-80 million, with a year-over-year growth rate of roughly 70 percent. "We know that lots of publishers have trouble balancing monetisation and user experience and we think we have great solutions for them," Yang added.

    Source IANS

    Read More About: baidu advertisers ads online india news

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more