Flipkart backs off from their App Only Strategy; brings back Mobile Website

After having stripped their Mobile Website in favour of their App back in April, E-Commerce giant Flipkart seems to have made a 360° turn in a sudden change of fate.

In a surprise move Flipkart has now brought back its Mobile website. However it isn't the old one which users are frequented to use on their PCs and Laptops. Instead Flipkart come up with a low-bandwidth site offering app-like features including push notifications and home screen access.

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The new Mobile website of Flipkart went live from Monday itself and provides users a hybrid experience. Dubbed the Flipkart Lite the website has a fluid and dynamic interface. The website however lacks many of the features which are present on the company's app including the recently introduced Ping.

According to a report by Re/Code Flipkart had partnered with Google to build their new mobile website. The E-Comm giant in fact had access to three new tools from Google Chrome's team including Service Workers which is meant to aid development in areas with poor internet connection.

Furthermore the report states that Flipkart is the first to take advantage of the new tool from Google. Flipkart subsidiary Myntra had too pulled down its mobile website a few months back. With Flipkart now making a comeback it won't be a surprise to see Myntra back too.

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Moreover it also seems that Flipkart has back tracked from their App Only plans (at least for now). In fact the Chief Product Officer, Puneet Soni also confirmed that Flipkart won't be going App Only in an interview with NDTV.