Google has its own Blockchain technology in works

Google is reportedly working on its own blockchain-related technology that will support its cloud business come in direct competition with emerging startups that used the technology to function online in different ways.

According to Bloomberg, Google will also be licensing the ledger system so the other companies could run it on their own servers. Although the timing of any product release is yet to be announced, Google's new move will differentiate from its rivals. The company is also investing heavily in startups with digital ledger expertise.

The report also says that people close to the matter have reported that company's infrastructure group, which reports to cloud chief Diane Greene, have been tinkering with blockchain protocols in recent months.

"Like many new technologies, we have individuals in various teams exploring potential uses of blockchain but it's way too early for us to speculate about any possible uses or plans," a Google spokesman told Bloomberg.

The blockchain technology will create both challenges and opportunities for the search giant. The distributed networks of the computers that run digital ledgers will also eliminate the risk of losing information held centrally by a single firm.
Besides, Google has also claimed to remove 3.2 billion bad ads from its platform in an effort to curb the malware advertisement campaigns. Google has also said along with the malware advertising it also has stopped phishing scams on its platform.

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Google further claims to have blocked 79 million ads in its network which were trying to redirect users to malware containing website. Google also has removed approximately 400,000of unsafe websites which showed up in its search results back in 2017.

The report suggests that Google has also removed 66 million 'trick-to-click' ads along with 48 million ads which were trying to get a user to download unwanted software. Google also has made improvement in its policies against the fake news publishers last year.

As per Google, they have also removed around 320,000 publishers, approximately 90,000 websites and nearly 700,000 mobile apps which were violating its policy which prohibits "dangerous and derogatory" content. Also in order to curb the plagiarism, Google had said that it had blocked over 12,000 back in 2017.