Indic content consumption is higher in socio-economically weaker sections: IAMAI

Services like online banking, job search or ticket booking still have very low local content usage and there is a critical need to increase delivery of such services in Indic languages

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According to a report by Internet and Mobile Association of India (IAMAI) & Kantar IMRB, potential 205 million internets, non-users are likely to go digital if the internet is provided in a language of their choice.

Indic content consumption is higher in socio-economically sections

 

The report titled 'Internet in Indic' estimates that urban India has about 193 million users accessing Indic content, while rural parts of the country have 141 million users who access Indic content online.

The total base of Internet users in the country is estimated to be about 481 million as of December 2017

Presently, there are 160 million potential new users in urban India and 732 million potential new users in rural India. Among the current internet-users, roughly 23 percent have indicated that if internet content were available in Indic, it would be a key motivator for them to start using the Internet in the future," the report said.

Thus, in effect, of the 892 million potential new users, estimated 205 million new internet users would come online if Internet content in Indic is promoted in India, it added.

It said that usage of Indic in Urban India is strictly restricted to various forms of entertainment like Music/ video streaming news and other forms of entertainment. On an average, 70 percent of total usage of internet in Indic is restricted to such activities.

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Services like online banking, job search or ticket booking (which is the most popular e-commerce activity in India) still have very low local content usage and there is a critical need to increase delivery of such services in Indic languages to promote usage, the report added.

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