Myntra Launches 'Try Myntra' Campaign to Encourage Online

Myntra Launches 'Try Myntra' Campaign to Encourage Online Shopping BANGALORE, May 30, 2016/PRNewswire/ -- Plans to Address Inhibitions of Individuals Resistant to buy Clothes Online Myntra - India's leading fashion portal has launched 'Try Myntra, you'll love it' campaign as a successor to its popular '#JustArrived' tagline.

Through this campaign, Myntra aims to address the inhibitions of shoppers who are reluctant to buy clothes online. The campaign is estimated to reach out to 20 million online shoppers who avoid online shopping of clothes due to constraints such as touch, feel, fitting, exchange policy and others.

The campaign targets the key essence of easy returns and cashback policies, while emphasizing the fact that clothes purchased online are perfectly fitting. As a part of campaign, two short films have been launched.

The first film starts with Abhay Deol and Ira Dubey, as a married couple, wherein Ira is trying a new one piece dress [http://www.myntra.com/one-piece-dresses ], only to realize that it was purchased online. Ira is shown hating shopping online, but Abhay convinces her about the easy return and cashback policy.

Source IANS