Ola Cabs Introduces Prime Plus Service in Bangalore

Ola CEO Bhavish Aggarwal has recently unveiled plans to introduce an exclusive high-end service in Bengaluru called "Prime Plus." This service, initially accessible to a specific group of users as part of a pilot program, aims to provide a premium and seamless cab experience.

Mr. Aggarwal turned to Twitter to make an announcement about the upcoming service, emphasizing its advantages which encompass having access to skilled drivers, top-quality vehicles, and a smooth experience without any cancellations or operational issues.

Bhavish Aggarwal's Announcement on Twitter

In his tweet, he mentioned, "We are currently testing a new premium service offered by Ola Cabs. Prime Plus offers the best drivers, and top-notch cars, and ensures a hassle-free ride with no cancellations or operational issues. It will be launched today for select customers in Bangalore. Give it a try. I will personally be using it frequently and will share my experiences here on Twitter."

Benefits of Ola Prime Plus

Taking to Twitter to announce the upcoming service, Bhavish Aggarwal expressed his excitement about the new premium offering. He emphasized the superior quality of drivers and top-notch cars available through Prime Plus.

Aggarwal assured his followers that the service would be launched initially for select customers in Bengaluru, encouraging them to give it a try. He personally pledged to use Prime Plus frequently and share his experiences on Twitter, showcasing his confidence in the service.

To provide a glimpse into the Prime Plus service, Bhavish Aggarwal shared a screenshot of a cab booking made using the new service. The screenshot showcased a trip from Green City Supermarket in Immadihalli to ARAKU Coffee on 12th Main Road.

Interestingly, the cost of the Prime Plus service for this trip was lower compared to other categories such as the "Mini" or "Book Any" car type. While a Mini would cost ₹535, and booking any car type would range between ₹535 and ₹664, Prime Plus charged only ₹455, offering excellent value for a premium experience.

User Concerns and Challenges

In response to the announcement, users expressed their concerns and challenges faced while using ride-hailing services like Ola and Uber. Some common issues include cab drivers asking for the payment mode and denying service after learning about the drop location.

Users also highlighted instances where drivers insisted on cash payments despite selecting the online mode of payment. These challenges have often marred the experience of customers seeking convenience and reliability through ride-hailing platforms.

It will be interesting to see how Ola addresses this issue with its "Prime Plus" service, which aims to address these issues.