Snapdeal adds 5 percent market share this Diwali season

By GizBot Bureau

Domestic e-commerce player Snapdeal on Monday said that it has captured another five percent of the market after it concluded its 'Ultimate Monday' sale which it claims was a huge hit this festive season.

Snapdeal adds 5 percent market share this Diwali season

"Currently there is no body which calculates market share in e-commerce but going by our statistics we have added another five percent of the market to our booty," said Snapdeal's vice president, category management, Rahul Taneja.

SEE ALSO: Diwali 2015 Special: 10 Best offers on Micromax Devices

The company had started the 'Monday sale' five weeks back including this one and every Monday was specific to a category except this one where all categories were kept open. "The 'Ultimate Monday Sale' was a huge hit with nearly sales climbing almost ten times versus usual business days.

Nearly 500,000 orders booked by 11 a.m. with more than 10 orders being booked per second. We did not want to hold the consumers captive to any single platform or time," Taneja said. "Nearly five mobiles were being sold per second and one women's apparel product was also sold per second," he said, adding Snapdeal was ready for this festive season for the hike in number of customers.

Snapdeal adds 5 percent market share this Diwali season

"We were already working towards making this festive season better than the previous one. We have invested nearly Rs.200 million in technology and supply infrastructure to make sure users have a glitch-free experience," Taneja said. "The company had built infrastructure to handle 20 times the number of users that came onbaord last festive season and had drawn up a 1.3 million square feet of warehousing space with its partners."

Snapdeal said that smartphones, power banks, grooming appliances, winter wear and women's ethnic wear were the top selling products, with orders coming across India, led by Tier 2 cities. "We have partnered closely with sellers and brands to bring the best offers this Diwali, which have hit the right chord with customers.

SEE ALSO: Diwali Special offers: Top 15 Unboxed Smartphones at up to 70% Discount

We will continue to make this Diwali special for our customers with our excellent logistical and after sales capabilities," Taneja said adding that Snapdeal is going to keep investing as more and more customers come online.

"Just two percent of consumers in India are shopping online. As and when the number increases, we will invest in our infrastructure to give them a glitch-free experience," he said.

Source IANS

Most Read Articles
Best Mobiles in India

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more