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Snapdeal adds 5 percent market share this Diwali season
Domestic e-commerce player Snapdeal on Monday said that it has captured another five percent of the market after it concluded its 'Ultimate Monday' sale which it claims was a huge hit this festive season.
"Currently there is no body which calculates market share in e-commerce but going by our statistics we have added another five percent of the market to our booty," said Snapdeal's vice president, category management, Rahul Taneja.
The company had started the 'Monday sale' five weeks back including this one and every Monday was specific to a category except this one where all categories were kept open. "The 'Ultimate Monday Sale' was a huge hit with nearly sales climbing almost ten times versus usual business days.
Nearly 500,000 orders booked by 11 a.m. with more than 10 orders being booked per second. We did not want to hold the consumers captive to any single platform or time," Taneja said. "Nearly five mobiles were being sold per second and one women's apparel product was also sold per second," he said, adding Snapdeal was ready for this festive season for the hike in number of customers.
"We were already working towards making this festive season better than the previous one. We have invested nearly Rs.200 million in technology and supply infrastructure to make sure users have a glitch-free experience," Taneja said. "The company had built infrastructure to handle 20 times the number of users that came onbaord last festive season and had drawn up a 1.3 million square feet of warehousing space with its partners."
Snapdeal said that smartphones, power banks, grooming appliances, winter wear and women's ethnic wear were the top selling products, with orders coming across India, led by Tier 2 cities. "We have partnered closely with sellers and brands to bring the best offers this Diwali, which have hit the right chord with customers.
We will continue to make this Diwali special for our customers with our excellent logistical and after sales capabilities," Taneja said adding that Snapdeal is going to keep investing as more and more customers come online.
"Just two percent of consumers in India are shopping online. As and when the number increases, we will invest in our infrastructure to give them a glitch-free experience," he said.