Snapdeal follows Flipkart, launches mobile website called Snapdeal Snap-Lite


Snapdeal, a major E-commerce marketplace website announced its own browser based 'Lite' on Thursday, four days after Flipkart Lite was launched. However, the Snapdeal Snaplite will work on all devices and is targeted at slower internet connections

Snapdeal launches mobile website called Snapdeal Snap-Lite

Flipkart Lite, works only on Chromium-based mobile browsers which include Google Chrome and Opera. Snapdeal Snap-Lite, on the other hand is live for 100 percent of its users]

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Anand Chandrasekaran, Chief Product Officer, Snapdeal tweeted about the new mobile website

<blockquote class="twitter-tweet blockquote" lang="en"><p lang="en" dir="ltr">Is there a <a href=""></a> experience that's 85% faster? Introducing Snap-lite (across all mobile browsers). <a href=""></a></p>— Anand Chandrasekaran (@anandc) <a href="">November 12, 2015</a></blockquote> <script async src="//" charset="utf-8"></script>

While both, Flipkart Lite and Snapdeal Snap-Lite are mobile websites, the Snapdeal Snap-Lite is optimized for slower connections.

Snapdeal's Lite version however doesn't seem to have the app-like features of Flipkart Lite - such as the ability to add a short cut on the home screen, push notifications, and offline functionality.

Flipkart and Snapdeal have a history of countering each other and have done so in the past by launching similar schemes one after another.

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