Snapdeal launches multi-language platform

By GizBot Bureau
|

To enable its customers overcome language barriers and shop online in their preferred regional language, online market place Snapdeal on Tuesday launched its multilingual interface, a company statement said here.

Snapdeal launches multi-language platform

From Tuesday, Snapdeal's user interface on the mobile will be available in Hindi and Telugu. From January 26 Snapdeal will be available in English and 11 regional languages -- Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi, the statement said.

SEE ALSO: Xiaomi Redmi Note Prime Available in India Now: 10 Smartphone Rivals which will face the heat!

"With this, Snapdeal has expanded its reach to an additional 130 million smart phone users in India, who use internet in regional languages, thus making digital commerce now accessible to all," it added.

India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages, said Rohit Bansal, co-founder of Snapdeal. "Our decision to go multi-lingual is driven by the feedback that we have received from our users," Bansal said.

The multilingual user interface has been developed by the company on the basis of the feedback it received from both its buyers and sellers.

SEE ALSO: Top 10 Upcoming Rumoured Big Screen Smartphones: Expecting to launch In 2016

"The multilingual platform is built on top of Snaplite, Snapdeal's website for mobile browser, which is 85 percent lighter and consumes less bandwidth. This means that not only is it in the language of the regions, it also consumes 85 percent less bandwidth and loads in 1/4th the time of most other mobile sites," the statement added.

Source IANS

Best Mobiles in India

Read More About: snapdeal ecommerce online news

Best Phones

Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
X