Snapdeal zooms into auto category; eyes $2 bn GMV

By: GizBot Bureau

    Online marketplace Snapdeal has partnered automobile companies like Mahindra, Hero MotoCorp and Piaggio to sell bikes and cars online. The city-based firm expects transactions facilitated through its platform to touch USD 2 billion (about Rs 13,000 crore) in the next two years for the automobile category.

    Snapdeal zooms into auto category; eyes $2 bn GMV

    "We have sold bikes through our platform and received a phenomenal response. Through Snapdeal Motors, we want to offer consumers benefits of e-commerce, including convenience and deep assortment," Snapdeal Senior Vice President Partnerships and Strategic initiatives Tony Navin told reporters here.

    SEE ALSO: Diwali Special Offers: Top 10 Samsung Galaxy Smartphones With Heavy Discounts

    With industry specific content and features like auto loans and exclusive auto partnerships, Snapdeal will move the needle on how e-commerce impacts our users' lives, he added. Snapdeal Motors will be available through web, mobile and app platforms.

    Hero MotoCorp and Piaggio are already available on the platform, while automobiles from Mahindra, Suzuki Motorcycles and Datsun will be available soon. As part of the partnership, consumers will get a list of dealers in their neighbourhood once they have made a selection of vehicles.

    Users will be able to book vehicles by paying a booking amount. They can also get financing options from the integrated RupeePower platform. Snapdeal claims to have sold over three lakh bikes through its platform as part of associations with Hero MotoCorp and others.

    SEE ALSO: Celebrate #instaDiwali with Bajaj Finserv & GizBot, stand a chance to win Nexus 5X

    "With Snapdeal Motors, we are aiming to take this to the next level and provide customers a holistic buying experience marrying online and offline retail channels. This is going to be a very strong platform that we believe should clock over USD 2 billion in sales over the next two years," he said. He added that about 5,000 dealers will come on board as part of the initiative.

    Source PTI

    Read More About: snapdeal ecommerce online news

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more