Yahoo unveils new mobile ad format in India

Yahoo on Thursday announced the availability of "Yahoo Tiles" -- a new mobile ad format to reach users through engaging, interactive content -- in India.

"Yahoo Tiles" enables brands to tell visually compelling and immersive stories across Android and iOS devices.

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"When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images as well as dynamic and interactive features such as video, swipeable images and social feeds," said a company statement.

"With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads," it added.

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It helps advertisers reach diverse audiences, including more than 600 million mobile users on Yahoo and across other extended network.

Source IANS