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Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has forayed into a strategic partnership with Asus India to implement this connected PoS solution at ASUS retail stores; subsequently expanding its offering to other brands and retail stores.
It has also unveiled the exclusive online launch of Vivobook X507 priced at Rs 21,990. The new laptop is available for sale with a launch offer of Rs 2,000 Paytm Mall cashback.
Commenting on the partnership, Leon YU, Regional Head South Asia & India, Asus India, said, "We are really looking forward to the implementation of innovative customer-centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall. This partnership enables us to empower our partners and provide them with a wide range of digital network leading to a more superior quality shopping experience for our consumers."
Asus VivoBook X507 features NanoEdge display with an 8.1mm slim bezel for immersive viewing, a fingerprint sensor for quick and easy logins with Windows Hello. It also supports fast charging, requiring only 49 minutes to charge a near-flat battery to 60 percent. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.
Amit Sinha, COO-Paytm Mall, said, " In our country, up to 80 percent of Offline retail stores do not have the necessary technology to manage their inventory and are not equipped to join the online commerce revolution. Our O2O model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS. They can now cater to walk-in customers conveniently and can also fulfill online orders locally through this connected PoS system. In the first phase, we are enabling Asus branded offline stores and will soon be expanding further."
Amit further said, "We have been working closely with our partnered brand and retail stores. We realized that 96 percent of offline stores are under 500 Sq. Ft and face challenges with keeping all stock/sizes/material and there's a massive cost associated with it. Therefore, we are also introducing an interactive "Digital Experience Zone" to give a virtual interactive experience to the customer once they walk-in to the store. At Paytm Mall, we are on a mission to bring every offline seller to our online platform and this further strengthens our commitment to this cause".