Intex Technologies today put On-Air the first TVC for its Fully-Automatic Washing Machine featuring recently signed brand ambassador, Bollywood actress Madhuri Dixit. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.
Keeping in line with the company's business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc.
The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.
"We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time.
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Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect," stated Mr. Keshav Bansal, Director, Intex Technologies.
Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines. The actress has been signed for a period of two years, during which, she will be seen in the company's TV commercials besides being the face of the company for a series of brand promotions and activations.
Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.
The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results.
The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.