Nothing Tops Smartphone Growth in India With 156% YoY Surge, Says Counterpoint

Nothing’s sub-brand CMF is making new moves in India, expanding its portfolio with the launch of the CMF Phone 2 Pro (first impressions) alongside a fresh lineup of earbuds: the Buds 2, Buds 2a, and Buds 2 Plus. The announcement came at a local launch event, signaling that Nothing has no plans to slow down its growth in one of the world’s most competitive smartphone markets.

The event wasn’t just about hardware. Tarun Pathak, Research Director at Counterpoint Research, shared new data that added context to the launch: Nothing posted a 156% year-over-year growth in India for Q1 2025. That marks the company’s fifth consecutive quarter of rapid growth, a streak no other smartphone brand has pulled off in the Indian market over the past decade.

A New Milestone for Nothing in India

Nothing’s CEO, Carl Pei, took to the platform X (formerly Twitter) to celebrate the achievement, calling attention to how far the young brand has come. In just a few years, Nothing has moved from being a newcomer to becoming one of the fastest-growing brands in a market often dominated by long-established players.

India's position as the second-largest smartphone market globally makes this milestone particularly meaningful. Success here isn't just about selling phones — it's about earning consumer trust in a highly price-sensitive and feature-driven environment.

What’s Coming Next: Nothing Phone (3)

While CMF's new launches are set to hit the shelves soon, Nothing already has its next major product lined up. The company has confirmed that the Nothing Phone (3) is on track for a Q3 2025 launch, with July tipped as the likely release window.

Phone (3) is expected to build on the minimalist design and innovative software experiences that have helped define Nothing’s identity so far. With the success of the CMF lineup reinforcing its momentum, Nothing’s upcoming flagship is likely to draw significant attention both in India and globally.

The Bigger Picture

It’s becoming clear that Nothing is playing a long game. Rather than flooding the market with multiple devices, the company has taken a measured approach — releasing a few thoughtfully designed products and backing them with steady brand-building.

The launch of the CMF Phone 2 Pro and the new Buds lineup shows that Nothing isn’t just betting on premium flagships. It’s working to expand its ecosystem across different price points, which could be a smart move as competition intensifies heading into the second half of 2025.