Mi Fan Festival: Xiaomi Sells Over 2 Million Smartphones Online in Just 12 Hours

Xiaomi recorded impressive sales growth during a 12-hour online sale Wednesday, another sign that the smartphone upstart may be a worthy challenger to leading handset makers.

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The Chinese smartphone maker said it sold 2.12 million handsets during its Mi Fan Festival 2015, well surpassing the 1.3 million units sold in last year's sales event and the 1.2 million sold during its Singles Day event.

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The company also sold 38,000 Mi TVs as well as 770,000 smart appliances, including the recently announced Mi Smart Scale, for a total revenue of 2.08 billion Chinese Yuan (Approx Rs. 20, 877, 465, 453).

Xiaomi sold devices in seven different regions this year, with Malaysia, India and Indonesia being added to the list this time around.

In 2014 alone, Xiaomi sold a little over 61 million smartphones worldwide, which bumped them up to the third largest smartphone manufacturer in the world.

It is obvious that the company won't produce results like this every day, but boasting 2.12 million devices in a mere 12 hours is a achievement for sure.

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"It's going to be a different Mi.com experience from what we have in our markets in Asia, because we're not selling phones," Hugo Barra, Xiaomi's global vice president

In 2014 alone, Xiaomi sold a little over 61 million smartphones worldwide, which bumped them up to the third largest smartphone manufacturer in the world. Obviously the company won't produce results like this every day, but boasting 2.12 million devices in a mere 12 hours is a feat that not many OEMs could accomplish.