A Smartphone You Probably Haven't Heard of has Reached 1 Lakh Registrations on Snapdeal

By Vigneshwar

Chinese smartphone maker, Coolpad made its debut in the Indian market with Dazen 1 smartphone. The registration for this smartphone has reached 1 lakh registrations on the e-retailer store Snapdeal, in one week.

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 A smartphone you probably haven't heard of has made a record

Further, Dazen 1 is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built -in storage.

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It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel FF front camera. It is backed by a 2500mAh battery, along with extended battery up to 50%.

The phone is available in sand stone black and baby snow-white colours. Backed by rigorous R&D, Dazen phone will have extended battery up to 50% with patented technology.

The handset is competitively priced at Rs. 6999, the most popular category which makes the largest chunk of the market.

 A smartphone you probably haven't heard of has made a record

Commenting on the success, Varun Sharma, CEO, Coolpad India, said, "As a new brand just entering India, we are overwhelmed with the huge response from our customers. We have crossed more than 100,000 registrations in such a short time."

He added, "We are really trying hard to get as many units as we can to meet the demand we are seeing. I believe what's really working here is the combination of great specs at an affordable price, along with our game-changing innovation on battery life. Additionally, having 275+ services centers on day 1 of the launch is building confidence on our new brand."

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Karan Khara, VP Strategic Alliances, Snapdeal, said, "We have seen a phenomenal response to Coolpad's maiden launch in India with Dazen1 pre-launch registrations crossing the 1 lakh mark in record time. The registration numbers continue to grow at a very fast pace and we are looking forward to a blockbuster response to the Flash sale. As Coolpad's exclusive partner in India, we are committed to making it the most sought after smartphone brand in India."

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