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Asus launched its first ultra budget smartphone, dubbed ZenFone Go, in India to beat the heat from its rivals in smartphone market in the country. The ZenFone Go ZC451TG variant is essentially a budget offering in the company's popular ZenFone series, and has been launched for Rs 5,299. The phone is selling online via Flipkart for now, but it will be available through offline as well as other online channels starting January 2016.
Considering that the ultra budget smartphone segment is highly competitive and the market has a slew of impressive smartphone options to offer to consumers, Asus ZenFone Go will face a tough competition from other players.
Here we take a look at five features that may help it sail well and five features that could be its weak points.
Starting with the 5 Best features:
The Go variant of ZenFone offers plenty of space to store data. So you get 8GB of ROM that is expandable up to 64GB on microSD card. In addition, it has 5GB of cloud storage space on Asus' own WebStorage service, which is applicable for lifetime, and 100GB of free space on Google drive valid for up to 2year.
ZenFone Go comes with Android 5.1 Lollipop wrapped under the company's native ZenUI which, as per the company claims, has over 1000 software enhancements.
The ZenFone Go is powered by MediaTek quad-core processor with 1GB of RAM which should take care of multi-tasking.
In terms of connectivity, the phone supports dual SIMs to let users use two different numbers on the same phone.
One of the key advantages of this phone is that it will be available across retail channels, instead of being a channel specific. This would mean a better traction and higher reachability. Moreover, it is available in a variety of colour options which include Charcoal Black, Pearl White, Rouge Pink and Flash Blue.
5 Features that could have been better:
Many smartphones in this price range offer 1GB of RAM, but there also are many others that boast 2GB of RAM. Asus could have made its phone more competitive by pushing the RAM size to 2GB instead of keeping it 1GB.
A 4.5-inch display of FWVGA quality offering 480 x 854 pixels resolution is fine but an HD display with 720p resolution could have scored it more. Also, the display lacks a glass protection to prevent it from accidental damages.
It is equipped with a 5MP primary camera with auto-focus and f/2.0 aperture, which is fine for its price. However, the VGA (0.3MP) front-facing camera with fixed focus is disappointing and we wish is came with a higher resolution front-facing snapper with auto focus.
The phone does have most of the standard connectivity options for its price, but misses 4G LTE support. Considering that 4G LTE services are now available via Airtel and Idea, and even Vodafone and Reliance Jio are prepping to launch their 4G service very soon, the Zenfone Go could have got an advantage with support for 4G.
Water resistant coating:
The ZenFone Go lacks water resistance of any sorts, just like most of the smartphones in this price range. The phone could have made a difference, if it had water resistance coating or feature.