iQOO To Disrupt Indian Smartphone Market With Premium Products

By Gizbot Bureau
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The 'Premium Flagship Smartphone' segment in India is mostly dominated by the likes of Apple, Samsung and OnePlus. These brands offer the most expensive handsets with best-in-class specifications and features. However, specifications alone do not always translate to premium user-experience. Moreover, even the most expensive smartphones these days lack innovation, leaving consumers with products that fail to offer out-of-the-box features. Well, iQOO is here to change it.

Let's look at what all the brand had to tell GizBot during a recent interview:

iQOO To Disrupt Indian Smartphone Market With Premium Products

The company is all set to address the lack of differentiation in the smartphone market with its new offerings. iQOO will soon be introducing the disruptive product lineup, which is touted to offer innovative features that are not yet available in the premium and value flagship smartphone segment. Let's find out more about the upcoming premium smartphone lineup.

What Is iQOO?

iQOO should not be mistaken as vivo's sub brand. It is a separate entity with a unique brand personality and proposition. The unique name, 'iQOO' defines the brand's motto "I Quest on and on" which talks about the brand's vision to constantly improve on products and the technology empowering them. iQOO intends to launch products that excel in camera, software and gaming capabilities to deliver an unmatched user experience to tech savvy millennials. One big focus of iQOO products is to engineer smartphones capable to deliver on uninterrupted content consumption.

Unlike vivo that mostly targets budget mid-range price categories, iQOO will launch smartphones in the premium segment to deliver an unmatched mobile user-experience. The brand's philosophy is to introduce products that will enable consumers to upgrade to premium smartphone segment at an affordable price point. This suggests that iQOO smartphones will carry an affordable price-tag despite offering best-in-class specifications and features.

iQOO To Disrupt Indian Smartphone Market With Premium Products

What to Expect From iQOO Smartphone Line-up?

iQOO is planning to launch smartphones with an impressive mix of best-in-class performance and industry-first specifications. We might also get to see a refreshed feel to the stock Android user experience with the company's upcoming devices.

iQOO can launch several smartphones under iQOO and iQOO Neo series, which have already disrupted the premium smartphone segment in China. As per reports, the company sold more than 200,000 devices of iQOO Pro 5G handset in just 4 hours.

iQOO To Introduce First Commercial 5G Smartphone In India

The first product from the house of iQOO will mark a paradigm shift in the Indian smartphone market. As per reports, this upcoming iQOO smartphone will be the first commercially available 5G smartphone in the country. The 5G network is yet to roll out in the country and when it will, the iQOO users will be the first ones to make the most out of the faster networks.

iQOO smartphones will offer the best consumer experience on 5G networks. The handsets will utilize faster networks to offer a buffer-free video streaming and lag-free gameplay for an uninterrupted content consumption experience.

iQOO To Disrupt Indian Smartphone Market With Premium Products

First Snapdragon 865 Powered Smartphone

iQOO will introduce the first smartphone in the Indian market to be powered by the all-new Snapdragon 865 chipset. The all-rounder smartphone is destined to offer best-in-class performance experience for power users. Besides the flagship chipset, the iQOO's smartphone will also offer some never before seen innovations. We are expecting to see a revolutionary camera setup, unique game-centric features and a display that will make the most out of the faster 5G networks.

The iQOO's flagship smartphone will also ensure a premium design matching the needs of fashion forward young consumers. Additionally, the company also hinted towards some industry-first features that will differentiate the handset it in the premium segment. We can expect iQOO to launch handsets with meaningful innovations to set new standards for smartphones in the coming years.

iQOO Product Line-up Pricing

We don't have any concrete information about the pricing; however, the company will ensure a reasonable price tag to make the flagship handset accessible to a wider set of audience. While the SD865-powered 5G handset will carry a slightly premium price tag, the company's 'Neo' series will offer power-packed handsets in affordable price point.

iQOO Neo series handsets will cater to consumers aged between 15-30 years that consider price-point the major decision making factor while buying a smartphone. iQOO is planning to launch this disruptive flagship handset in the coming month in the Indian market.

The First Product will Be Available Online

As it holds true for all new-age smartphone players, in order to maximize returns, iQOO too will start with 'Online-first' sale strategy to sell its devices. However, as the company expands its footprints and introduces more in its portfolio, we believe iQOO will also expand to offline market to reach a wider consumer base at a later stage. As far as after-sale service is concerned, the brand will operate independently and will have separate service centers to address its user's requests. We are yet to receive more information on the iQOO's plans to expand in the country.

Are You Excited?

iQOO is foraying into the Indian smartphone market with a concrete vision to be amongst the top players in the premium segment. The company will bank upon faster networks, meaningful innovations, and top-of-the-line hardware to establish an entirely new breed of smartphones in India. We cannot wait to see the first iQOO branded smartphone as it will make things interesting in the rather dull premium smartphone segment in the country that lacks innovation and differentiation.

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