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LeEco, the leading global internet and technology conglomerate, today launched its ecosystem membership program in India, alongside its first made in India phone dubbed the Le 1S Eco. Apparently the Le 1S Eco is the same smartphone that was launched in India earlier this year. Rather the USP of the Le 1S Eco lies in the integrated entertainment system of the smartphone maker.
Just in case you are unaware, LeTv now known as Le Eco started its business as a internet content provider and is the largest video streaming company in China. However the company hadn't launched its content services in India at the time of launch earlier this year. Under the hood the Le 1S Eco comes with a 5.5 inch Full HD display and a Helio X10 chip under the hood. Besides that the smartphone comes with a 13MP rear camera and 5MP front facing selfie snapper.
William Lee, Content VP of LeEco, APAC, said, "Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership."
LeEco has priced it's Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016.
LeEco Le 1S Eco Super Entertainment package #1
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016.
LeEco Le 1S Eco Super Entertainment package #2
Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India.
LeEco Le 1S Eco Super Entertainment package #3
Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live' (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages.
LeEco Le 1S Eco Super Entertainment package #4
With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga - Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco's Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment. Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May.
Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company's years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices.
LeEco Le 1S Eco Super Entertainment package #5
At the mega event, LeEco also announced its partnership with Hungama Music, India's largest on-demand music destination, as its Music Service. Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended.Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. LeEco music with Hungama services will be online at the 3rd quarter of 2016.