OPPO F7 made its grand entry in Indian market with Star Indian Cricketers

It was a star studded event in Mumbai where OPPO took the wraps off its latest Selfie Expert- OPPO F7 on March 26, 2018. To be made available in 4GB RAM and 6GB RAM variants, OPPO F7 introduces the new 25MP intelligent AI selfie camera and a full-screen edge-to-edge display for immersive multimedia experience.

The new OPPO F7 is priced at Rs. 21,990 for the 4GB RAM + 64GB ROM variant and will sell at Rs. 26,990 for the 6GB RAM + 128GB ROM variant. The first sale for the 4GB RAM variant of OPPO F7 will begin on April 9, 2018 on all online and offline stores. OPPO will also hold a flash sale that will give consumers a chance to grab the new OPPO F7 on April 2, 2018.

Let's take a look at the major highlights of the OPPO F7 launch event.

Will Yang, Brand Director, OPPO India on stage

The event took place in NSIC, Dome, Mumbai, where the OPPO team set the stage to unveil the flagship smartphone- OPPO F7. The auspicious event was kick started by Brand director of OPPO Mobile India, Will Yang, who informed the audience about the success of OPPO F5 series smartphones in the Indian market last year.

Mr. Yang talked about the OPPO's plans for the upcoming year for the Indian market and said, "We've brought the industry's most advanced production line in India to support the 'Make in India' programme". Mr. Yang also talked about OPPO's global expansion in 2017 with launches in Russia and Japan. He also informed that OPPO is a leading brand among the youth in 30 international markets and will continue its global expansion and will enter European markets later this year.

Heavy investments in motion in R&D in 2018

Mr. Yang also informed about the OPPO's partnership with Qualcomm for the 5G Pioneer initiative. OPPO has also partnered with Google for pre-loaded Google Assistant. Last but not the least; Mr. Yang also stated that OPPO's objective in 2018 is to heavily invest in R&D, especially in the field of Artificial Intelligence. For now, OPPO has 370 patents on AI-related patents and 20,522 smartphone patents.

Rishabh Srivastava, OPPO India product manager on stage

Soon after Mr. Yang, OPPO India product manager Rishabh Srivastava took the stage and started talking about the star of the show- OPPO F7. Mr. Srivastava informed the audience about the OPPO's idea of introducing the revolutionary 25 MP front-facing camera. "OPPO collaborated with Sony to have IMX 576 sensor which is also an industry first," said Srivastava. Srivastavathen explained the Sensor HDR feature and informed how it can make a big difference in taking selfies.

In simple words, the selfies shot by OPPO F7 show greater range of luminance levels, both in bright sunlight and in darker environment. The contrast and color range of the pixels are expanded to reveal more details in selfies. The HDR feature also works in tandem with the A.I beauty mode and can be used both while taking a picture or recording a video.

Selfie is not just about beautification, Rishabh Srivastava

After introducing the Sensor HDR feature, Srivastava talked about the new Beautification mode in OPPO F7. 'OPPO Beauty Lab was founded to add an AI touch to the beautification mode, said Srivastava. The powerful sensor combined with smarter AI Beauty 2.0 technology analyzes 296 facial spots on your face for a more precise and accurate facial recognition capability.

OPPO F7 comes with 8mn beautification solutions. Resultant, there are different beautification modes for different facial zones that allow OPPO F7 deliver brighter, clearer and more life-like selfies.

Besides, the AI technology in OPPO F7 recognizes 16 scenes such as food, grass, landscape, portrait mode and more. OPPO F7 also comes with a 'Vivid' mode that allows you to keep the face and hair colour natural, but enhances everything else in the photo. Besides, OPPO has also added the support for AR stickers in the new OPPO F7.

OPPO F7 Immersive edge-to-edge screen and navigation features

Srivastava then highlighted the fact that OPPO has patented different 'notch' designs and showed the pixel-popping bezel less screen on OPPO F7. The smartphone sports a 6.23"19:9 aspect ratio 'Super Full screen with FHD+ resolution'. The plenty of screen real estate allows you to experience games and videos in a never before seen format. OPPO F7 also comes with 'Fill screen multi-tasking' feature that can hold up app and notification bubbles.

OPPO F7 Specifications at a glance

Srivastava then went ahead with the other important features and specifications of OPPO F7. The smartphone comes with a 64-bit octa-core processor, 4GB/6GB RAM and 64GB ROM and features a triple slot tray (two nano SIM card + microSD card). OPPO F7 comes with a 3,400 mAh battery unit which features AI Battery management feature.OPPO F7 comes with ColorOS 5.0 based on Android 8.1 OS. The ColorOS 5.0 comes with a host of security feature. You get Facial Unlock feature, password unlock and fingerprint sensor on the back.

OPPO F7's Brand Ambassadors on stage

The stage was set on fire when the tar cricketers of Indian Cricket team and also the Sports ambassadors- Rohit Sharma, Hardik Pandya and Ravichandran Ashwin stunned everyone with their appearance. The sports ambassadors were joined by OPPO India Sales Director- Madhav Sheth.

The pricing of the OPPO F7 was also released in the presence of Star Cricketers. OPPO F7 is priced at Rs. 21,990 for the 4GB RAM + 64GB ROM variant and will sell at Rs. 26,990 for the 6GB RAM + 128GB ROM variant. The first sale for the 4GB RAM variant of OPPO F7 will begin on April 9, 2018 on all online and offline stores.