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OPPO in past few years has given Indian consumers a number of smartphones to experience the latest mobile technologies. The company's product line-up offers powerful selfie cameras, striking gradient designs, best-in-class fast charging speeds and a lot more. OPPO's most recent product- OPPO R17 Pro set an example in the world for mobile innovations in display, camera, security and fast-charging category.
OPPO New Series- Feature-packed mobile products for Masses
OPPO now wants to democratize such sophisticated mobile technologies for masses in India. The company is all set to unveil its new series smartphone in the Indian market. The new smartphones are designed to offer flagship features at mid-range price-point. The new series will cater to a melange of consumers across geographical and economic boundaries.
Notably, OPPO has already launched the phone in its home-country which has proved to be a grand success. We are expecting the company to introduce the same phone in the Indian market.
In screen finger print sensor under 20K
The USP of OPPO's new handset will be 'In-screen' fingerprint scanner, a feature which is primarily seen in flagship smartphone. The in-screen biometrics technology will result in massive edge-to-edge display for unmatched multimedia viewing experience. With such sophisticated mobile technology to be available for use in less than Rs. 20k, OPPO mobile users will certainly feel ahead of the competition.
New sale strategy for OPPO New Series smartphones
E-commerce accounts for a major percentage of overall smart phone sale in India. With OPPO consolidating its position as an offline player, the company believes that it is the right time to put the brand's synergies behind an online channel as well. Hence, OPPO new series will be sold in the online market for Indian consumers. But that doesn't mean OPPO will shut down the offline sale mode. OPPO is still going to sell its products offline and will ensure best-in-class service support for both online and offline customers.
OPPO's Multi-channel Distribution Strategy
With the introduction of the handset, OPPO will follow multi-chain distribution model. OPPO has one of the most desirable and best specs in the smart phone segment in Indian offline market. With the new series, the company plans to achieve the same level of trust in the Indian e-commerce industry.
Importantly, as the value chain for e-commerce is cheaper than traditional offline space, the benefit of savings can be passed on to the customers with better value product. Therefore, the new smartphone from OPPO would be priced less than 20k even after incorporating flagship technologies.
Expect best from OPPO
In the last few years OPPO has been a pioneer in the offline segment and with substantial online presence. The company will make sure that the online buyers get the maximum benefits and a memorable e-commerce experience. We are expecting OPPO to choose Amazon.in or Flipakart.com to sell the smartphone. We can also expect OPPO to bundle a variety of offers, cashback and exchange offers on the sale of the new phone.