Huawei To Discontinue Ascend Branding For Future Lineup [REPORT]


Huawei has registered an unprecedented growth in its native market in 2014. Undoubtedly, the Chinese handset maker has managed to impress critics and consumers with its new sensational smartphones.

Meanwhile, Huawei's Ascend line of smartphones, which it's trying to position as a premium brand, is said to be discontinued, according to some media reports.

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Huawei To Discontinue Ascend Branding For Future Lineup [REPORT]


Reports in the handset space are rife with rumours regarding Huawei's discontinuation of the Ascend brand for future devices. It's being reported that Huawei will use the combination of one letter and a number. This could mean that the Ascend P7 may be the last handset to carry the Ascend brand name.

At the same time, rumours further indicate that Huawei is expected to unveil the P8 smartphone in March this year. The successor to the Ascend P7 is believed to feature a 5.2-inch Full HD resolution, an octa-core Kirin 930 CPU, 3GB of RAM, 32GB of native storage, and a fingerprint scanner.

To ensure the new high-end handset is desirable for a longer period of time, Huawei is apparently preparing to come with a premium flagship smartphone, the P8, at the annual Mobile World Congress (MWC) in March of this year.

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