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Huawei Unveils Ascend P1 LTE in India, Targets to Gain Market Share With Airtel LTE Technology
In a recent development, Huawei has unveiled Ascend P1 LTE smartphone in India, which carries the credit of being the first LTE smartphone in the country. Huawei has joined hands with Airtel and consequently, it will run on Airtel's new 4G LTE network.
According to a FoneArena report, Huawei has unveiled the smartphone in partnership with Airtel at the Innovation Qualcomm India 2012 event. It is to be noted that Airtel is the first service provider to launch 4G services in the nation.
The report claims that Huawei Ascend P1 LTE houses a 4.3 inch Super AMOLED qHD capacitive touchscreen display of 960 x 540 pixel resolution and Corning Gorilla Glass protection. Also, the smartphone has a 1.5 GHz dual-core Snapdragon S4 processor with Adreno 225 GPU.
Flavored with Android 4.0 ICS operating system, Ascend P1 LTE is equipped with 4GB internal storage, 1GB RAM, micro SD card supporting up to 32GB additional storage, 8MP rear camera with autofocus and dual LED flash, 1.3MP front camera for video calling and 2,000 mAh battery.
On the connectivity front, the first LTE smartphone comes with Wi-Fi, 3G and high speed 4G LTE support.
Pricing & Availability
As of now, Huawei and Airtel have not disclosed any information regarding pricing and availability of Ascend P1 LTE.
Will Ascend P1 LTE Help Huawei Gain Market Share in India?
So far Huawei has released smartphones including Ascend Y100, Ascend G300, Ascend Y200, Honor, New Ideos X5, Sonic U8650, Ideos X3 and Ideos X5 in India.
Huawei entered the mobilephone market in the past decade by basic handsets to price-sensitive buyers in emerging markets. Now, as it focuses on models with better screens and faster chips, Huawei can probably widen its lead over smaller manufacturers and draw off users away from Samsung, the market leader.
Huawei handsets that are relatively cheaper have many features found on more expensive and high-end smart phones and provide access to the apps on Google Play Store. The simple strategy followed by the company is quite clear – adoption of low cost smartphones strategy with prominent hardware, latest Android OS and with LTE technology, Huawei targets to gain global market share against other major competitors.
According to tech analysts, Huawei's global smartphone sales figures are expected to triple to 60 million units in 2012 as compared with 134.1 million for Apple and 207.2 million for Samsung. And, the Chinese manufacturer is also assumed to topple the sales of Nokia and RIM.
As Huawei is the first one to launch LTE smartphone in India, analysts predict it will be priced competitively following the company's strategy. Moving on, Huawei predicts to leave Samsung, Apple and others behind by creating a higher chance of grabbing a significant part of the price-conscious consumer market in the nation.