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India's leading mobile phone manufacturer Micromax is ready to start assembling its phones in its Rudrapur plant in India by the first quarter of the 2014.
Micromax is making aggressive moves in the smartphone business if compared with other domestic manufacturers. The appointing of Hugh Jackman as its brand ambassador, its plans to enter the European markets and Russia and the hints towards 4G phones are just few developments that we have already been aware of.
Regarding the company's announcement to assemble the phones locally, Rahul Sharma, Micromax Co-founder has told PTI, "We have a plant in Rudrapur and have already started assembling of phones on trial basis there. It will be commercially launched in the first quarter of next year."
The facility employs over 400 people. Currently, Micromax imports devices from China, where it has tie ups with manufacturers such as Foxconn.
According to Sharma, the indigenous company "closed last year at about Rs 3,168 crore" and now is aiming to double its turnover to Rs 6,000 crore by the end of this financial year. "We are on track to be a billion dollar company by FY 14," Sharma told PTI.
Reportedly, the company, which plans to expand towards Russian market beginning next year, is also aiming for a turnover of more than Rs 6,000 crore by the end of the current financial year.
Moreover, the IDC's report also ranked the manufacturer as the second most smartphones shipping company in India in Q2, 2013. And to increase its rank, the company also has plans to introduce over 20 devices in the next six months.
Micromax has recently launched Canvas Turbo, its first full HD handset with 2GB RAM.