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Indian smartphone market is going through some exciting times. After a flat start of the year, the market gained momentum and returned to double-digit growth YoY in the second quarter. While budget handsets largely contributed to the high sales, consumers also invested heavily in the premium smartphone segment. When we talk about high-end premium smartphones, OnePlus 6 emerged as the best-selling premium handset in the second quarter of the year 2018. Due to its high sales, OnePlus came out as the leader for the full quarter, surpassing industry leaders -Samsung and Apple.
The launch of OnePlus 6 made OnePlus the fastest growing smartphone brand during the Q2, 2018. With such high sales figures, it didn't come as a surprise that OnePlus lead the premium smartphone segment in the Indian market with an exponential growth of 284 percent. In just four years, the company has surpassed the big names in the industry with such huge margins.
This isn't an overnight success. Every OnePlus smartphone is a product conceived and built by tech enthusiasts, hand-in-hand with users. As OnePlus says, the company's products are born from amazing technology, design, and innovation. We can totally vouch for it as we have personally reviewed each and every OnePlus product and they offer the best value for your money in their respective price-point.
Moreover, OnePlus has always proved to be a consumer-centric brand that believes in creating smartphones without compromises. It goes without any saying that consumers have always been the focus of OnePlus. The brand has always shown a huge responsibility of making its consumers happy with every new product. Whether it's the products, after sale service support or about pushing timely updates, OnePlus has never left any stone unturned. This is the reason every OnePlus consumer becomes a 'OnePlus fan' after using the company's products.
OnePlus runs an active fan community that provides in-depth feedback about the company's products to maintain a two-way communication between consumers and the brand. OnePlus consumers can discuss their queries and get instant responses on the company's software and hardware products.
OnePlus also organizes pop-up events across the world for its consumer fan base. These meet-ups give OnePlus fans and interested buyers a chance to experience the company's new products and meet the highly dedicated team behind them. Moreover, consumers and fans also purchase the OnePlus products and exciting merchandises from OnePlus pop-up meets at company's official stores.
We have seen fans gathering in long queues at OnePlus pop-up meet-ups to experience company's new products. It is truly incredible to see such a sizeable fan following in just four years of its existence in the Indian market. What OnePlus has garnered in the past four years, is something that some big brands hasn't managed to achieve in decades.
Besides the pop-up events, OnePlus also allows its fans and consumers to witness the launch of the company's new products during the launch events. The brand also came out with 'Open Ears' events to discuss and resolve consumer's issues by actively taking their feedback. This clearly talks about OnePlus' 'Never Settle' motto where the brand is always seen eager to improve on various quality aspects by taking user's feedback seriously. These active discussion forums help OnePlus create a smartphone that is created based on users' needs.
Interestingly, OnePlus also gave its fans a chance to attend special movie screenings of Star Wars Jedi and Avengers marking the company's association with Disney for OnePlus Special Edition products. Notably, OnePlus gave away 6,000 complimentary tickets in collaboration with Paytm during the launch of OnePlus 6 Marvels Limited Edition smartphone.
The transparent and healthy brand-consumer relationship is one major contributor of the company's success in a market like India, which is full of challenges and cut-throat competition. Another reason is the quality products that ensure unmatched user experience in software and hardware department. We expect OnePlus to continue this trend of high-quality products and active brand-consumer relationship in the coming years.