After India, LeEco set to take over smartphone market in Russia, invests $100 million

By: GizBot Bureau

    As part of its ambitious globalization plans, LeEco, the global internet and ecosystem conglomerate has taken the momentous step towards promoting economic and cultural ties between China and Russia.

    LeEco set to take over smartphone market in Russia, invests $100

    On May 16, 2016, LeEco signed a quadripartite memorandum with Institute of Internet Development (IID), Russian Export Center and JSC Digital Television to export Russian media content to China and other markets and build Le Ecosystem in Russia.

    SEE ALSO: LeEco's Big Five offers for Flipkart's Big Shopping Days!

    With the introduction of its unique vertically integrated ecosystem in Russia, LeEco will provide Russian users an all-new experience delivered through the Internet, smart devices, smart applications, and cloud. For its foray into the Russian market, LeEco plans to invest over USD 100 million. In 2016, LeEco successfully entered the U.S. and Indian markets making Russia its third overseas market.

    LeEco set to take over smartphone market in Russia, invests $100

    As the world's fastest-growing Internet ecosystem company over the past year, LeEco plans to set up its Russia office in the summer of 2016 which would be responsible for the building of Le Ecosystem in Russia.

    SEE ALSO: 7 Things you need to know about LeEco in India

    In line with its efforts of making a strong mark for itself globally, with the signing of the memorandum LeEco will synergistically combine its powerful business ecosystem and Russia's rich media content resources to expand in the Russia market and further reinforce LeEco's global competitiveness.

    LeEco set to take over smartphone market in Russia, invests $100

    The signing ceremony was attended by Chinese ambassador to Russia Li Hui, highlighting the significance of the memorandum as an important cooperation between China and Russia. In his speech, Li Hui said that the agreement will make an important contribution to the cultural exchange and good-neighborly relations between the two countries.

    During the signing ceremony, LeEco co-founder and vice chairman Liu Hong met with Herman Klimenko, IID chairman and Russian President Vladimir Putin's special adviser on Internet-related affairs.

    LeEco set to take over smartphone market in Russia, invests $100

    Liu Hong, together with Li Hui, also attended the signing ceremony for Chinese-Russia strategic movie cooperation and the ceremony for the appointment of Victor Xu, CEO of LeEco Russia and Eastern Europe, as Advisor to the General Office of the President of Russia.

    The memorandum will provide an action framework for the promotion of Russian movies, TV dramas, animations and other video products in China and other markets.

    LeEco set to take over smartphone market in Russia, invests $100

    In addition to providing a globally accessible platform for the distribution of Russian content, LeEco will assist Russian partners in content localization such as translation, licensing and authorization in China and other countries.

    India has played a key role in scripting LeEco's global success story, with trend setting products and record-breaking sales. With the release of the Le 1s and Le Max earlier this year, followed by the launch of the first "Made for India" Superphone, Le 1s Eco, the company has successfully sold an astounding number of 500,000 Superphones in 100 days, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    LeEco set to take over smartphone market in Russia, invests $100

    About LeEco:

    LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD.

    Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars.

    LeEco set to take over smartphone market in Russia, invests $100

    The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

    LeEco set to take over smartphone market in Russia, invests $100

    Read More About: leeco smartphones

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more