Apple cuts prices of new iPhone 6s and 6s Plus in India by up to 16 percent

By Sudhiir

| Updated: Monday, December 21, 2015, 12:37 [IST]

Apple cut prices to its iPhone 6S and iPhone 6S Plus by 16 per cent just two months of its launch. The sad part about the iPhone 6S and the iPhone 6S Plus is that the sales have been poor at a time when several other Flagships are also releasing at the same time. Its a crucial quarter for Apple. Sales have been bad ever since Diwali, and the Christmas season and the New year are the only two opportunities for Apple to make a come back after seeing sales took a hit after Diwali. The Economic Times has reported a story about the Price cuts that iPhone 6S and the iPhone 6S Plus devices are receiving.

The iPhone 6S 16GB model which was introduced at Rs 62,000 on October 16, has taken a 11-16 per cent. So the price for the iPhone 6S 16GB model ranges between Rs 52,000 and Rs 55,000 depending on the retailer you buy it from. It must be notes that the Price cuts are for all the variants of the iPhone 6S series. All the three models - the 16Gb, 64GB and the 128GB are all receiving the price cuts. The iPhone 6S and the iPhone 6S Plus have all got almost a 15 per cent cut, according to a retailers who have a national presence.

Apple cuts prices of iPhone 6s & 6s Plus in India by up to 16 percent

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This is likely to win back customers and an attractive offer for Apple loyalists.

This is the first time that the price of an Apple flagship has been brought down within two months of launch, underlining concerns around the initial pricing, said Tarun Pathak, senior analyst at Counterpoint Technology Market Research. Apple declined to comment on the matter.

Apple was retailing its iPhones at a much costlier rate compared to the iPhone 6S and the iPhone 6S Plus sold in other countries and regions. The price cut now puts the pricing of the new iPhones on par with that of other countries like the Hong Kong, Middle East region and the US.

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India is one of the largest market for Smartphones, something Apple is trying to capitalise on this with the price cuts.