Asus has confirmed that it is working on a new gaming smartphone. The news comes just days after Xiaomi unveiled its Black Shark gaming smartphone. Asus Global CEO Jerry Shen, in an interview, said that the company is "expected" to release a phone built for gaming. Unfortunately, there's no confirmation on the potential release of the device in question.
Asus building a gaming smartphone doesn't come as a surprise, considering its experience in the PC gaming industry with its Strix and Republic of Gamers (ROG) sub-brands. However, gaming smartphones are yet to fully take flight in the smartphone industry.
Asus' ZenFone 5Z which was launched earlier this year comes with a 6GB RAM and a 6.2-inch Full HD display, powered by Snapdragon 845 processor, making it an exceptional phone for gaming purposes. But the new device will go in direct competition with the Razer Phone, Xiaomi's Black Shark, and the soon-to-be-launched Nubia Red Magic.
Nubia, ZTE's sub-brand will also be announcing the launch of a new gaming-related sub-brand of its own on April 19. The new range will come under the moniker "Red Magic" and seems to go in direct competition with the soon to be launched Xiaomi Black Shark gaming product.
Nubia with its Red Magic aims to unveil a whole line of products that "provide a complete gaming experience for the masses." The new venture also claims to have put "all possible specs under the microscope" before it started the production of its first smartphone. The company wants to offer "a product to bring all gamers - casual and competitive - together".
Nubia also made headlines by sending invites to rivals Razer and Xiaomi. Though this seems like a warm gesture from the company to invite its competitors to the launch event of its first gaming smartphone, only Nubia knows what was the actual reason for the invites.
The gaming-driven smartphones have started pouring in after Razer entered the smartphone segment. Since there are two gaming devices from Asus and Nubia lined up for the launch, it will be interesting to which device gets the best out of the other. Razer Phone has already set a high benchmark with its gaming capabilities, but Xiaomi or Nubia might have a surprise in store with their respective gaming smartphones.