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Google to focus more on offline sales of Pixel 2 in India
Google is all set to follow a different approach in India.
While it is common for many smartphone manufacturers to reveal to exact number of units of their flagship models those were sold, Google chose to remain silent. The company did not announce the exact number of sales of the first generation Pixel smartphones.
A few months back, one of the market researches pointed out that close to 2 million units of the Pixel smartphones were sold. With the launch of the second generation models, we are sure that Google might aim to take this figure higher. While there is no confirmation regarding the same from Google's end in the other countries, it looks the company will be doing it at least in the Indian market. We say so as Google is planning to take a different approach when it comes to India.
According to a report by Gadgets 360, Mario Queiroz, the VP of Hardware Product Management, and Rick Osterloh, the Senior Vice President of Google Hardware have revealed that the new Pixel smartphones will be sold via both online and offline channels. But they will focus more on the offline sales.
The offline availability is very important and should not be overlooked by the smartphone vendors in developed countries. Xiaomi that was exclusive to the online stores recently learned this and has started opening Mi Home stores in India. The idea behind offline sales is that people who spend their money on a smartphone purchase would want to experience the same before the purchase.
We have no clues on how Google will handle this situation but we cannot expect the company to open standalone Google shops. The company is likely to open modular shops in the already existing retail stores as well as malls.
It is known that the Google Pixel 2 and Pixel 2 XL will be available for pre-order in India starting from October 26 and that the sale will debut on November 1 and November 15. When it comes to online availability, these phones will be exclusive to Flipkart. The Pixel 2 will be priced at Rs. 61,000 and Rs. 70,000 for the 64GB and 128GB models. The Pixel 2 XL will be priced at Rs. 73,000 and Rs. 82,000 for the 64GB and 128GB models.