After introducing JioPhone which has created a strong buzz in the entry-level smartphone market in India, it appears that the founder of the company Mukesh Ambani is now aiming higher.
We know that JioPhone has already seen a huge surge in demand and that millions of people have pre-ordered the phone but the shipments have been on and off. While it was started post-Diwali but now it seems that the company has some aggressive strategy for mobile handsets going forward.
According to new reports, production of the JioPhone has been stopped. Reliance Jio is now reportedly looking to work on catering to the larger demand of consumers. Basically, the company is now inclining towards Android smartphones to further counter Airtel and Vodafone.
A report from FactorDaily notes that Reliance Jio has stopped production of JioPhone as it is in gearing up to develop and launch Android-based phones. And this could be a possibility. JioPhone currently runs on KaiOS which is an operating system based on Firefox OS. Now Jio which has seen a huge demand may be changing its strategy of developing applications and offering services on the KaiOS platform. Meanwhile, Android is a popular OS used in most of the smartphone so Jio could be seeing an opportunity here.
A company insider has told the publication, "There are not enough apps compatible with KaiOS but people are working on developing special versions for the JioPhone." Reliance Jio is reportedly also said to be working with Facebook and Google to build compatible versions of their most widely used apps in the country."
As all this is going on behind the scenes, the report also notes that Reliance is in talks with Google to bring down the royalty for Android. Talking in business terms, the share of Android is definitely much higher in the market. Mukesh Ambani's decision to switch to Android may, in fact, be a better one as the OS has a huge penetration and most importantly compatibility of apps is much higher.
Further, if you recall when the company launched the JioPhone, it claimed to make five million JioPhone available every week. So the company might possibly be looking to adopt a new strategy for its success. However, it is also not clear what plans does the company have for the KaiOS-based JioPhone whether it will stop production completely but some sources have said that the company is looking to manufacture 10 million units.
But again, everything is blurry as the company has not announced anything officially and we are not sure whether Jio will bring an Android-based feature phone or a smartphone entirely. Recently, Airtel joined hands with Karbonn as well as a brand called Celkon to introduce an Android smartphone while Vodafone has partnered with Micromax to bring out a new low-cost 4G smartphone.