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Micromax invests in cloud provider MiMedia
Micromax Informatics Ltd, India's leading handset manufacturer, on Monday said that it has made a strategic investment in consumer cloud provider MiMedia.
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"This is the first international investment by Micromax as part of its strategic vision of building a robust eco-system of world class devices and services through innovative technologies from around the world to its consumers," the company said in a release.
SEE ALSO: Samsung Galaxy Note 5 gets a hands-on treatment ahead of launch
MiMedia enables consumers to access all of their personal content (photos, videos, music, files) on any device during a time of their choice.
Micromax co-founder Rahul Sharma said that the company would start to focus on making investments in software startups, as it looks to continue to differentiate its smartphones.
SEE ALSO: Independence Day Special offers in India: Top 10 Smartphones to check out
"While we are not disclosing the terms of the deal, the strategic investment in MiMedia represents Micromax's first outside of India. Micromax has set-up a mergers and acquisitions team under Kumar Shah to look at technology startups across the US, Europe, Israel and India," the company statement added.
Source IANS
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