OnePlus opens its first authorized offline store in India

OnePlus Authorized Store is part of the smartphone player's focus on creating more offline touch points across key cities to allow users to experience the phone sales.

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OnePlus has just announced the launch of its first "OnePlus Authorized Store" in India. This comes at a time when a lot of other Chinese handset makers like Xiaomi, Vivo, and Oppo are aiming to grab a share in the market and they have also started their journey in the offline smartphone market. Besides, today, apart from having an online presence it is equally important to extending offerings into the offline segment.

 
OnePlus opens its first authorized offline store in India

It also holds a great significance because consumers are more comfortable buying from a store after having experienced the device first hand. But again as the competition intensifies between brands, the battle is becoming more fierce in the offline market.

 

As for OnePlus' new launch, Vikas Agarwal, General Manager, OnePlus India, has said, "The new 'OnePlus Authorized Store' is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products."

The store is part of the smartphone player's focus on creating more offline touch points across key cities to allow users to experience the phone sales, the company said. The company is offering a free "Bullet V2" earphone on the purchase of any OnePlus smartphone to early buyers who visit the "OnePlus Authorized Store". The store is located in Irla, Vile Parle (West) Mumbai.

In September 2017, the company partnered with several Croma stores to provide easy access to OnePlus products at a conveniently located store. The company also launched its flagship "Experience Store" in Bengaluru last year for the OnePlus community to experience products as well as collaborate and share new ideas. But now the company has its own authorized store.

This announcement also comes at a time when OnePlus 5T Lava Red has gone on sale for the first time in the country. The new color variant went on sale on Amazon.in, OnePlus Store, select Croma stores as well as OnePlus experience zones in Bengaluru, Mumbai, and Delhi NCR.

The Lava Red variant is priced at Rs. 37,999 and comes in 8GB RAM, 128GB storage model. Apart from the new color rest of the specifications are same as the standard model. If you are interested in the device here is what the smartphone has to offer.

OnePlus opens its first authorized offline store in India

OnePlus 5T Lava Red Feature and Specifications

OnePlus 5T Lava Red variant comes with a 6.01-inch display with a resolution of 1080 pixels by 2160 pixels at a PPI of 401 pixels per inch. The smartphone is powered by 2.45GHz octa-core Qualcomm Snapdragon 835 processor. As for the cameras, OnePlus 5T sports a 20MP +19MP camera at the rear and a 16-megapixel sensor at the front.

The handset runs on Android 7.1.1 and is powered by a 3300mAh battery. The dual-SIM (GSM and GSM) smartphone offers connectivity options include Wi-Fi, GPS, Bluetooth, NFC, USB OTG, 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors onboard include Compass Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor and Gyroscope. It measures 156.10 x 75.00 x 7.30 (height x width x thickness) and weigh 162.00 grams.

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