Oneplus

    OnePlus:

    OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

    The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

    Invitation System:

    For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

    However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

    “Smash the Past” Campaign:

    In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

    The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

    Products:

    Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

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    November 24, 2020 | Mobile News
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    November 23, 2020 | Mobile News
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    We are just a few months away from the unveiling of the next-generation flagship smartphone - OnePlus 9. Already, we have been coming across numerous leaks and reports regarding the upcoming...

    November 23, 2020 | Mobile News
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    November 18, 2020 | Mobile News
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    OnePlus has announced a new programme for the students and teachers in India. The new Education Benefits programme is available with exclusive perks and discounts The program provides beneficiaries...

    November 18, 2020 | Mobile News
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    OnePlus is well-known for rolling out timely firmware updates to its smartphones. The company's recent flagship offering dubbed OnePlus 8T is the latest device to receive a new firmware update. The...

    November 16, 2020 | Mobile News
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    November 16, 2020 | Mobile News
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    OnePlus recently announced a ‘Special Edition' variant of its mid-range OnePlus Nord smartphone. The OnePlus Nord ‘Gray Ash' brings a premium matte texture that gives it a far better...

    November 11, 2020 | Mobile Features
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    OnePlus Nord smartphone has been well-received across the globe. As a premium mid-range smartphone, the OnePlus Nord packs a couple of flagship features and a stylish design. The company has been...

    November 10, 2020 | Mobile News
  • OnePlus 9 Series Might Comprise Three Devices; Features Revealed Online

    It's been a month since the OnePlus 8T was launched and there is already buzz about the OnePlus 9 series. The upcoming series is rumored to come with three models including the OnePlus 9, OnePlus 9...

    November 9, 2020 | Mobile News
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