Samsung has been aiming the mid-range segment for quite a while now - but most of them have been futile as of now.
Recently though the Samsung has finally started to gain some lime light in this segment, thanks to their Galaxy J series of devices. Nevertheless the company is back again with their latest iteration of their Galaxy Grand series dubbed the Galaxy Grand Prime 4G. The device is basically the similar to the previous Grand Prime in every respect expect in the connectivity department where it features 4G instead of 3G.
Despite the official launch today, the device had gone for sale through the company's official eStore last week. In fact the device was announced way back in February. Expect the devices to arrive at the various e-commerce website by the middle of this month.
It features a 5 inch qHD (960x540) display with a Qualcomm Snapdragon 410 chip inside. The 41O SoC has four cores clocked at 1.2GHz each coupled with an Adreno 306 GPU. There's also 1GB of RAM along with 8GB of internal storage which is further expandable upto 64GB via Micro SD card slot.
The camera department is handled by a 8MP autofocus rear unit and a 5MP fixed focus snapper with 85 degree wide angle lens. Furthermore the device runs on the latest generation Android Lollipop (5.1.1). The battery is pretty decent at 2600mAh. It has dual SIM support with 4G LTE connectivity - support bands FDD-LTE B1(2100),B3(1800),B5(850),B8(900),B20(800) and TDD-LTE : B40(2300).
Asim Warsi, Vice President, Marketing, Mobile & IT of Samsung India said the following while commenting on the launch:
Samsung is committed to develop innovative products basis deep consumer insights. With the 4G variant of the Galaxy Grand Prime we continue to expand our product offerings in the mid segment with the aim to provide uncompromised smartphone experience, at very competitive prices.
Samsung has priced the device competitively at Rs 11,100. It will be available in four color options namely the white, grey and gold colours.