When a successor or a refreshed model of a well known phone in premium category is launched, chances are that it is priced higher than or possibly same as its predecessor. However, the just arrived Samsung Galaxy Note 5 has been launched at a lower price point than its predecessor.
Samsung launched the Galaxy Note 5 in India, with its price starting from Rs 53,900. The new Note 5 boasts Galaxy S6-like glass and metal design with a new S-Pen, and is more powerful, not only in terms of hardware but software as well; hence gets this price. While this price may not seem convincing for many, the noticeable part is that it actually costs less than the launch price of the last generation Note smartphone (starting at Rs 58,300). Despite being a significant upgrade to the Galaxy Note 4, the Note 5 has been launched at a comparatively lower price, with one of the reasons being its local manufacturing, according to the company.
At the sideline of the Galaxy Note 5 launch event, when asked about the price of the Note 5, Asim Warsi, Vice-President for Marketing IT & Mobile, Samsung, said that the pricing this time are lower because of multiple factors, one of them being the local production of the phone.
"Several factors go into deciding that (the price of a phone), including the scale, the cost structure that go into building and manufacturing the phone, and also how the market is structured over time. So it's a mix bag of factors that help us decide the price."
Made in India, for India
Warsi stressed that "Samsung Galaxy Note 5 has been manufactured in India, for India," considering that India is a significant market for the company. The Galaxy Note 5 comes with several features including Live Video Broadcast, were developed by the company's R&D centre in India, keeping in mind the consumer behavior in India.
Take a Note!
The ‘Note' is Samsung's premium smartphone series that has been placed on the top of its entire smartphone range. This is the company's latest successor to its ‘Note' series of big-screen smartphones that are loaded with premium specifications and business specific features. The first ever Note disrupted the market when it launched in 2011, and since then the Note series has become a trend setter for other OEMs. The company says that while now there are many premium phones with big-screens and high-end features, Samsung Galaxy Note series gets an edge over other due to the innovations in features it brings and the S-Pen integration.
Samsung's latest addition to the Note family, the Galaxy Note 5 has a 5.7-inch Quad HD Super AMOLED display giving way to 518ppi, and is powered by Exynos 7420 octa-core processor with 4GB of RAM. It features a 16-megapixel rear camera with OIS technology and f/1.9 aperture and a 5-megapixel front-facing shooter with f/1.9. The phone, in addition, gets live Broadcasting feature. The phone runs Android Lollipop, with support for software updates. It also features the fingerprint scanner that was launched with the Galaxy S5.
Misses or hits the right cord?
The low-points of the phone have been lack of microSD card and removable battery support, on which Warsi said that these features have been removed after doing an intensive research and market study. According to the company, users these days store most of the data on cloud, hence they don't restrict to a microSD card for storage space. As for Battery, it is intact to the phone because the company has added features like Ultra Saving Mode and wireless charging to improve the battery performance and user experience.
The company has launched the single SIM variant of the phone in India, and has not revealed information related to the launch of dual-SIM variant in future.
Samsung Galaxy Note 5 has been launched in the Gold Platinum, Black Sapphire, and Silver Titan colour variants in India. It will be available from September 20, though can be pre-ordered. Those who will pre-book will get Samsung's freebies under a special launch offer.