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Samsung S9 and S9 Plus shipped 180% higher than Google Pixel 2, iPhone 8, 8 Plus and X
The feature phone market grew by 91 percent YoY in 1Q 2018, while 4G smartphones grew by 16 percent.
According to CMR's India mobile handset market review report for 1Q 2018, the super premium segment (Rs 50,000) saw Samsung taking top honors ahead of flagships from Apple iPhone and Google Pixel 2.
It said that Samsung S9 and S9 Plus shipped 180 percent higher than Google Pixel 2 and Apple iPhone 8, 8 Plus and iPhone X.
"Following its launch at MWC 2018, Samsung's new super premium flagship launches did better than the competition. 1Q 2018 saw Samsung making an impressive run with its new flagships, on the back of its partnerships with telcos and e-commerce players, including attractive cash back offers and exchange benefits. Samsung's 2018 super premium flagships beat the initial run of Samsung S8 and S8 Plus last year with 8 percent increase in its shipments," Prabhu Ram, Head - Industry Intelligence Group (IIG), CMR said.
While in the super premium flagships segment, Apple saw its share decline from 82 percent to 25 percent, while Google went from 11 percent to 2 percent, at the end of 1Q 2018, as compared to 4Q 2017, CMR said.
The feature phone market grew by 91 percent YoY in 1Q 2018, while 4G smartphones grew by 16 percent.
"Huawei had a marginal presence in India until now. However, in 1Q 2018, it improved its shipments and doubled its market share, with a place in the top ten smartphone vendors. LYF continued its impressive run from 4Q 2017 with increased shipments cementing its position at the top for overall mobile handset shipments as well as in feature phones in 1Q 2018," added Narinder Kumar, Analyst, CMR-IIG.
However report said that in smartphones, Xiaomi remained the clear market leader for three successive quarters with a 150 percent YoY growth in 1Q 2018.
CMR also pointed that LYF grew an impressive 26 percent over 4Q 2017, whereas Samsung declined by 13 percent QoQ. Adding that 94 percent of the smartphones were Made in India, with 26 percent YoY growth.
On the other hand, imports of feature phones grew by 11 percent in market share, as 74 percent of LYF's JioPhones were imported in 1Q 2018.
In 1Q 2018, LYF, Samsung, itel, and Lava took the top 4 positions in Feature Phones segment, while Xiaomi, Samsung, Oppo, and Vivo were the top 4 in Smartphones, the report added.
Meanwhile, another report by CMR said that "Retail Sentiment Index 2018, home-grown handset maker Lava has been ranked first by retailers on trustworthiness as well as timely payouts while Samsung stood second.
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1,29,999
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22,999
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64,999
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99,999
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29,999
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39,999
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-
63,999
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1,56,900
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96,949
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1,39,900
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1,29,900
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79,900
-
65,900
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12,999
-
96,949
-
16,499
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38,999
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30,700
-
49,999
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19,999
-
17,970
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21,999
-
13,474
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18,999
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22,999
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19,999
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17,999
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26,999
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5,999