Samsung to Make Galaxy S24 Series in Noida for Local and Global Sales

Samsung has released its latest Galaxy S24 series, which includes cutting-edge artificial intelligence (AI) capabilities. What makes this launch unique is Samsung's decision to manufacture the entire Galaxy S24 lineup at its Noida facility in India, a significant step toward the "Make in India" initiative.

Made in India Badge Takes Center Stage

J B Park, President and CEO of Samsung India, expressed enthusiasm for the latest devices, emphasizing the integration of AI in the Galaxy S24 series. "While the world talks about AI, the Galaxy S24 series brings it live to you. I am very happy to announce that the Galaxy S24 series will be manufactured at our Noida factory in India," stated Park. Pre-bookings for the smartphones have commenced from January 18, with sales set to begin on January 31.

Catering to Domestic and International Markets

Raju Pullan, Samsung India's Senior Vice-President for mobile business, confirmed that the entire Galaxy S24 series would be manufactured in India, catering not only to the domestic market but also to global distribution.

Pullan also revealed special offers for Indian customers, including an upgrade program that allows consumers to purchase the Galaxy S24 Ultra 512 GB at an effective price nearly identical to the Galaxy S23 Ultra 256 GB model. Similar deals will be available for other models in the Galaxy S24 series.

Analysts Weigh In

Industry analysts are optimistic about Samsung's strategic move. Prabhu Ram, Head of Industry Intelligence Group at Cybermedia Research, stated, "Samsung's Galaxy S24 series marks a bold AI-infused pivot, aiming to redefine the smartphone experience with purpose and impact." Neil Shah, Vice President of Research and Partner at Counterpoint Research, highlighted the brand's early mover advantage in the AI-enabled devices space within the growing premium smartphone segment.

Via