Smartphone owners in US, Britain prefer 5.3-inch screens: Study

Smartphone users in the US and Britain prefer handsets with 5.3-inch screen displays, a new study says.

According to global analytic research firm Strategy Analytics, while Android users were more likely to favour a larger screen size, Apple's iPhone users were satisfied with more humble device sizes, androidheadlines.com reported.

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Most smartphone owners across the spectrum expressed interest in getting one with a display that is larger than the one they are currently using.

"While interest in larger displays is considerable for current consumers it is still imperative to keep in mind that a device with good 'fit in hand' is important," said Monica Wong, author of the report.

"Strategy Analytics has found previously that mobile devices with a thinner bezel, optimising display, while still fitting well in hand overall, has far more appeal to consumers," she noted.

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According to Paul Brown, director of mobile device UX at Strategy Analytics, the findings show that long-lasting batteries is one of main features that consumers look for in a mobile. The data regarding screen size preferences was collected in the first half of this year.

Source IANS