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The Finnish giant Nokia has come up with a massive advertisement in the Hindustan Times - Delhi edition, promoting exchange offer on Lumia 620 and 520. As rumors of Lumia 625 coming to India soon have picked early in week, Nokia is promoting "Smart Buy Exchange Offer" for a limited period of time.
Now the new device is coming soon, it is logical to clear old inventory first. If the slashed price of Lumia 620 is an indication, then probably yes, Nokia may announce Nokia Lumia 625 in India very soon.
This type of offer was seen recently, when Sony India was about to launch Xperia Z Ultra , and just 2-3 days ahead of launch the company reduced Xperia Z price.
The same formula has been adopted by Nokia, who is known for spending heavily on marketing and advertising. Nokia hasn't touched the price of Lumia 720 considering the Lumia 625 should be priced less than the former device.
Talking about the offer, the Nokia Lumia 620 is priced at Rs. 9,999, while the Lumia 520 retails for Rs. 7,289. This effective price is valid only if you purchase these devices under "Exchange Your Old Phone for a Brand New Nokia Lumia "offer. The official price of Nokia Lumia 620 is Rs. 15,999, if you exchange your old phone, then you are eligible to get the phone for Rs. 9,999. That means the value of your old phone is around Rs. 6000.
In the same manner, the official retail price of Lumia 520 is Rs. 11,289. Consumers will get a discount of Rs. 4,000, if you bring your old phone. After discount the Nokia Lumia 520 will cost you Rs. 7,289. To claim "Nokia Lumia Smart Buy Back Offer ", the company has listed buy back eligible devices. Consumers have to bring listed handsets, as per Nokia to claim discount on Lumia 620 and 520.
The Finnish giant is under pressure to cut the prices of mid-to-low end Lumia range to beat Android handsets. Google powered Android devices are doing really well because of mass appeal and lower price tag, as compared to WP8 powered Lumia range.
Meanwhile, Nokia India will start selling Lumia 925, a high-end WP8 in India around August end. Leading online shopping sites in India have started taking pre-orders. The fancy phone will cost consumers Rs. 33,999 in India. Stay tuned to GizBot for more updates.