The indian radio company Red FM 93.5 has rolled out its own version of mobile application. This is a much appreciated effort made by the company and music enthusiasts can enjoy the music while on the Go.
mobile application features the technology which allows users to customize the content available on the app as per there requirement. With this technology, there is an ease in the process of 'you get what you want and when you want it'. Itemization of on-air content creates flexibility and allows the listeners to exercise control over the audio content of their choice the company claims.
The mobile application has been designed keeping in mind the connected device eco system that today's listeners are living in. The stand out factor is that the audience gets their content as an itemized piece of audio as a stream. With this technology, there is an ease in the process of 'you get what you want and when you want it'. Itemization of on-air content creates flexibility and allows the listeners to exercise control over the audio content of their choice.
The Red FM mobile application allows a user to handpick desired content from the localized FM radio station. The Red FM mobile appilcation consists of four sections in total which includes Listen, Watch, Explore and For You. Users can customize the contents as per their requirement
Let's shed some light on the four sections of the Red FM mobile application;
Listen section: This section allows a user to catch up with comedy programmes scheduled on the FM including BAUAA, MAWALI BHAI, BAND BAJEGA and SUKUMARAVISHWAS interviews. This section also supports the feature like Skip, rewind, pause and also share content via social media handles
Then comes the WATCH section: This section broadcasts all Bollywood intervews, behind-the-mike stories along with som videos. This section also feature shows from exclusive Red FM digital delights like YE KAR KE DIKHAO pranks, CARANAMA, MOVIE REVIE and some videos as well.
The EXPLORE section however is curated by team features like a mash-up of some 'must-watch' and 'must-listen' viral content.
Similarly the "FOR YOU" section helps a user to subscribe to their favorite category so that the uer can get fresh content every single time he switches on the radio.
Following are the salient features of the app:
1) A user can listen to his favourite RJ content anywhere, anytime by selecting the city of his choice
2) Hyper Local podcast for every Red FM cities are represented and a user can switch from one city to another
3) A user can watch the video content of the Red FM Network- from their favourite star Interviews to funny pranks and also, on-air behind the scene