Popular international music streaming apps inlcusing Spotify, Pandora and Rdio are yet to open their doors for Indian music lover. However, Saavn, the leading music streaming service in India has used the opportunity and has launched its English version for the nation music listeners.
Till now, the service provided only Bollywood and regional music in its portfolio but now they have added International music too in partnership with Sony and Universal Music.
Saavn is a free music streaming service that can be now enjoyed on desktop as well as popular mobile platforms like iOS and Android. With this English version, Saavn is expected to give tough competition to Nokia Music, which again has a mix of Indian and International music for music lovers in India.
The International music library will have titles from Sony’s repository like AC/DC, Alicia Keys, Aerosmith, Kelly Clarkson, Beyoncé, Mariah Carey, Pink Floyd, and Usher; and by Universal Music Group artists like Bryan Adams, Jennifer Lopez, and Celine Deon.
Saavn has confirmed that they will now have a portfolio of around 250,000 songs including the popular International music files sourced from players like Sony and Universal Music. They have signed up some exclusive deals with Asian labels as well.
Experts believe that having a rich blend of International and desi music would help Saavn to differentiate from the other Indian music streaming players like Gaana and Dhingana. Though Nokia music has more than 4 lakh original titles as compared to Saavn’s 250,000 it is a paid one as compared to free service of Saavn. Nokia music can be enjoyed only on Nokia devices and it is paid service once the initial promo period is over. Saavn however, can be played on desktops, iPhones and Android devices too.
The new English version has a nice user interface too by which you can search and play the desired music with ease. The songs have been categorized to International, Regional and Bollywood to make users’ life easier. Starting today, all Saavn’s listeners across India can access English content on Saavn’s website http://www.saavn.com.