Bharti Airtel, on Thursday, launched an offer for their customers in Africa, by which they will have free incoming calls while travelling to countries like India, Sri Lanka and Bangladesh. Airtel sources claim that this is the first intercontinental roaming facility of this kind being introduced by any mobile operators world-wide.
Airtel’s One Network roaming services is already in effect for customers travelling across 17 countries in Africa. Now they have extended the same kind of services to their customers travelling to South Asian countries as well. Nearly 60 million Airtel customers including students, businessmen and tourists are expected to get benefits this scheme which drastically cuts down the roaming charges.
Airtel Africa also stated that this service will be automatically provisioned for all the Airtel customers in Africa without them having to register afresh or buy any new SIM cards.
According to Andreb Beyers, Chief marketing Officer at Airtel, the One Network services provided by Airtel would reduce the roaming charges of its customers within Africa as well as across two continents. He added that the aim of Airtel is to make mobile services affordable and relevant, across borders.
The African customers of Airtel can use their local SIM cards itself while travelling in the Indian sub-continent, and can avail discounted rates for outgoing calls and access data, and value added services. They can also recharge their Airtel accounts using the local top-up cards of the country they visit.
Airtel’s One Network services holds the potential to increase the intra-regional trade between the South Asian countries and Africa to over $60 billion as India is one of the major destination for African travellers for trade, affordable medical facilities and also for pursuing higher education.