Gionee, along with Kolkata Knight Riders unveiled the brand's new global identity "Make Smiles", and the team's new jersey yesterday. Gionee is the principal sponsor of the two-time IPL winners, Kolkata Knight Riders since 2015.
The company also announced that it will be spending over Rs. 150 crores in 2016 to rollout the new identity and logo in India, and a wide range of future ready 'smile phones'. Gionee M5 plus will be the first smartphone to carry the new smiling logo.
"Make Smiles", the company's new tagline and the new smiling face logo has been created as an expression of the attitude that Gionee believes in thoroughly - a desire to create happiness for consumers and engage with them in the delightful moments of their lives.
In keeping with its new global identity, Gionee is taking its Design and Form factor leadership to the next level, making the phones intuitive, stylish, ergonomic, slim, and durable. The phones will have unparalleled performance, with long battery life, super-fast processors and huge memory space, offering Stress-Free Lifestyle and Usage.
Excited about the ongoing association with KKR and the brand's new identity, Mr. Arvind R Vohra, Country CEO & MD, Gionee India said, "Gionee is a young and dynamic brand which will see exponential growth in 2016. We are proud to continue our association with a winning squad like KKR, which is in synergy with the brand's attitude of innovation and leading with examples, yet being joyful at the core. We wish them all the best for the season."
Mr. Venky Mysore, MD & CEO, Kolkata Knight Riders said, "It is indeed great to have Gionee as our title sponsor. The new logo from Gionee comes with the mission to make people smile and I hope that KKR this season replicates the same emotion for Kolkata"