Motorola’s Iconic Batwing Logo Turns 60, Celebrates with MyMotoLogo Contest

Motorola marks the 60th anniversary of its iconic Batwing logo today. To celebrate it, the company has announced Batwing logo doodle contest in India.

Motorola had introduced the Batwing logo on June 19,1955. The logo was designed by Morton Goldsholl Design Associates in Chicago and was revealed via a Motorola showroom in Chicago's Merchandise Mart during a Home Furnishings show.

It was iconic because it featured two aspiring triangles peak arching into an abstracted "M" which formed the basis of this mark.

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In India, the company is celebrating this special 60th anniversary by running #MyMotoLogo contest across its social channels.

Fans and enthusiasts can participate in the contest by simply going to the company's micro-site and sharing their creation using the hashtag #MyMotoLogo.

As the name suggests, participants are required to doodle their own Moto logo and a special jury of four art influencers will help participants to create their final versions of the iconic Batwing logo.

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The logos submitted will be evaluated on the basis of creativity and design innovation. Six lucky winners will get a chance to win a Moto X each with their very own customised #mymotologo on it.

In its history, the "batwing" has gone through a few makeovers but continues to stand for innovation and quality. Today, it remains present on all their devices, packaging and key materials and is the most universal of all of the Motorola's brand icons.