Just In
- 3 hrs ago OPPO Find X7 Ultra Camera Deep-Dive: Pushing the Boundaries of Photography on a Smartphone
- 4 hrs ago iQOO Z9 Turbo Launched in China: Snapdragon 8s Gen 3, 16GB RAM, and More
- 5 hrs ago iQOO Z9, Z9x Launched in China: 6000mAh Battery, iQOO 12 Inspired Design, 50MP Camera, & More
- 6 hrs ago HMD Branded First Set of Android Smartphones Are Here!
Don't Miss
- News Irish Travelers Cautioned Amid Canary Islands Protest Against Tourism
- Movies Yeh Rishta Kya Kehlata Hai Controversy: YRKKH Actress Takes Dig At Shehzada Dhami, Says 'Kis Baat Ka Attitude'
- Lifestyle Backless Dress: 7 Tips For Choosing Perfect Bra For Backless Outfits And Turn Heads Wherever You Go
- Sports DC vs GT IPL 2024: Why Shubman Gill Held Back Spinner R Sai Kishore Till 19th over?
- Travel Escape to Kalimpong, Gangtok, and Darjeeling with IRCTC's Tour Package; Check Itinerary
- Finance DCB Bank Q4 Results: PAT Grew 9% To Rs 156 Cr, NII Jumps 4.5%; Dividend Declared
- Education MP Board Class 10th, 12th Results 2024, Know Alternative Ways to Check Your Result
- Automobiles Aston Martin Vantage Launched In India At Rs 3.99 Crore
NexGTv Ties Up With Fluence to Create India’s First Mobi-Serial
NexGTv, an entertainment destination on the mobile platform, has entered into a strategic tie-up with CA Media Digital's first venture Fluence - a digital network, to create celebrity led ‘mobi-serials.'
Taking the next step in digital entertainment, Fluence will create and produce for the first time in India clutter breaking, original content for nexGTv.
Recommended: Micromax Canvas Tab P690 with Intel Atom Processor and Unibody Brushed Metal Launched at Rs 8,999
Elaborating on the tie-up Mr. G. D. Singh, Director & CEO, Digivive said, "Mobile is increasingly becoming the preferred platform of consumption for Indian consumers and reports indicate that this consumption is further poised to grow significantly, as the average person is expected to watch TV and Video content (at least once a month) on 2.13 devices, up from 1.53 last year. Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with mobile-first content".
"Fluence is in the business of creating unique and differentiated digital experiences with India's top talents from the fields of entertainment, music and sports.
Creating premium digital shows with our portfolio of celebrities for nexGTv is another step towards our growing focus on digital content development."
He added, "This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification program on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way." Said Ashish Joshi, VP Digital & Business Head - Fluence.
To help create the mobi-series, Fluence has partnered with Endemol Shine India, a CA Media investee company, to co-produce the shows and utilize their expertise in the field of production.
Recommended: Top 10 Smartphones with upto 4,000 mAh Battery Below Rs 15,000
Known for producing creative & clutter breaking content for TV broadcasters and film entertainment, Endemol Shine India will help elevate the level of programming in the digital space which is currently inundated with amateur productions.
Commenting further about the advantage of the relationship, Mr. Singh further added, "We are very excited about our collaboration with Fluence and the CA Media Group as they not only are the experts in digital engagement but it also opens up possibilities to bring on board industry-leading production expertise of the Group via Endemol, which has been credited with several well-known hits on Indian television including Bigg Boss & Fear Factor etc."
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
11,999
-
16,026
-
14,248
-
14,466
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804