Beginning 15th August 2015, Vodafone India, has initiated a month long campaign for customers in UP West and Uttarakhand, titled ‘Dhunden 121 aur payen aakarshak inaam'.
Vodafone is inviting its customers in UP West and Uttarakhand to send in photos which capture instances of the number 121 that they see in everyday life and share them on 8954121121. The most creative and interesting submissions will get to win prizes in the form of free 3G data benefits.
Vodafone had earlier launched its 121 campaign with ‘121 dial kiya kya - kholo apne offers ka pitara' in UP West circle, in June 2015, encouraging Vodafone customers to dial 121 and avail best fit offers on local/STD, 3G Data, 2G Data, rate cutters, night minutes etc. Over the past two months, over 45 Lakh Vodafone customers in the circle have enjoyed the benefits of Vodafone 121.
Sharing his thoughts on the contest Dipankar Ghoshal, Business Head, UP West, Vodafone India, said "We had launched the Vodafone ‘121 dial kiya kya - kholo apne offers ka pitara' campaign to create awareness and greater adoption of special customised offers that we offer through 121."
He added, "It is indeed heartening to see the enthusiastic response from our customers to this campaign. Now with Vodafone ‘Dhunden 121 aur payen aakarshak inaam' we hope to touch the creative side of our customers and make this initiative more fun and exciting."