Twitter launches 'Video App Card' feature

By: GizBot Bureau

    Microblogging and networking site Twitter on Friday launched a new feature which will allow app makers to advertise their products via a video.

    Twitter launches 'Video App Card' feature

    "Starting today, advertisers can now use the power of video to promote their mobile apps on Twitter," Ivan Santana, product manager at Twitter, said in a blog post. According to the San Franciso-headquartered company, the Video App Card shows people a preview of the app, resulting in a more educated and more qualified user joining as a subscriber.

    SEE ALSO: Weekend check-list: Top 10 Feature phones with Dual- SIM, priced Under Rs.999

    "In beta, we saw that this highly engaging format helped some advertisers nearly triple their conversion rate from app click to install," Santana said. "The new feature autoplays in timelines, giving the app maker an opportunity to engage their audience with attention-grabbing content at all points throughout their day," he added.

    The company is offering its entire suite of targeting tools, including interest, keyword, device, location, and tailored audiences to ensure that the app maker reaches people most likely to be interested in their app, at just the right time.

    SEE ALSO: Motorola ditches Flipkart; Adds Snapdeal, Amazon as Partners

    According to Twitter's research, nearly 82 percent of users watch videos on Twitter, and 90 percent of video views are on mobile devices.

    Source IANS

    Read More About: Twitter
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more